Q: What
do you mean by “Single
Origin”?
A: All
of our chocolate ice creams
and all of our vanillas are
made exactly the same way. The
only difference in the flavors
is which country the cocoa
or vanilla was grown. Each
country has different growing
conditions, processing and
other factors that contribute
to its unique taste profile.
Q: Is
the cacao and vanilla we
use Fair Trade certified?
A:
The cocoa that we use is not
always fair trade certified,
but we often pay prices higher
than fair trade prices – sometimes
as high as double the cocoa
commodity price to find the
right cocoa. Choctal
supports sustainability, and
free-trade initiatives. We
are working with a prototype
farming initiative in Costa
Rica to grow both cacao and
vanilla in order to increase
farmers’ incomes by growing
both cash crops together. If
the initiative works, we expect
to be more involved with farmers
throughout the equatorial band
in the growing and processing
of the cacao and vanilla that
we use in our products. This
is a very important part of
who we are and what we believe. The
basic idea behind the company
is to not only introduce wonderful
chocolate and vanilla from around
the world to consumers, but
to do it in a way that improves
the conditions for the people
that grow our ingredients.
Q:
Is
Choctal Organic?
A:
The
cocoa powders that we use were
chosen for their taste profiles
and some of them are organic
certified. The
truth is that about 95% of
vanilla and roughly 75% of
cacao in the world is grown
organically; primarily because
the farmers that grow these
ingredients are too poor to
buy pesticides. They
are also too poor to pay to
have their crops certified
organic.
Q: Will
the flavors change from year
to year?
A:
Unlike
most companies, we do not use
a blend of cocoa or vanillas
to achieve the taste profiles. Each
of our flavors is achieved
by using single origin vanillas
or cocoas. This
means that year to year there
will be some variation in
the
taste due to growing conditions,
processing and other factors;
much like vintages of a particular
wine will change from year
to year. |